The event concept is specific; manufacturers select potential buyers based on the provided presentations about participants. They have 20 minutes to present themselves. During this time, they need to engage the potential buyer and align on collaboration opportunities. 

Due to the tight timeframe, manufacturers are compelled to be concrete, concise, practical, and appealing. Tastings are, of course, mandatory. 

Given the complexity of the organization, we are able to host 10 regional retail chains, 15 local retail chains, and 10 distributors.